Just what is "Mek" anyway?

Marketing. Engagement. Knowledge.

Why call a marketing consultancy that brings intense focus and passion to its client work "MEK" (pronounced "meek" or M-E-K)?

MEK professionals design strategies and effective communications programs that tap three disciplines and elements: marketing, engagement and knowledge.

Marketing provides the proven and tested communication channels and tactics necessary to deliver a message or change a mind. However, in the 21st century, audiences and target markets generally don't accept messages shoved out in a shotgun manner.

MEK accordingly focuses on the means to actively engage the individual members of the market it's addressing. Online advances in communication have actually taken marketing back to the 18th century, when Word of Mouth was critically important and people communicated one-on-one. The difference today is that this communication occurs at the speed of light, not on horseback.

When a consumer or a stakeholder is engaged in a message, they're willing to listen. That's when you better have something important and relevant to say. MEK professionals achieve this with a never-ending quest for knowledge - fresh, actionable data and information that can profoundly energize a company and boost the bottom line.

By the way, we at The MEK Group don't mind the occasional reference to "The meek shall inherit the earth." Here at The MEK Group, we think it has kind of a nice ring to it.

Fortuna favet fortibus.